The group tour market is lucrative for those who understand how it works. But until now, there hasn't been an easy way to learn about how to increase the number of buses coming to your business.
I know, because when I started in tourism, I couldn't find any resources. I learned from another staffer who had been in his job for a while. Some of his ideas made sense, others just seemed to be a waste of time.
I created this course after more than 20 years of experience in the Group Tour market. Let me be your personal tour guide (!) through the process of figuring out how to understand what you need to do to grow.
Here is what you will learn:
Secret # 1 Bus groups are the most cost-effective market to pursue
Secret # 2 Becoming a group tour stop isn't hard- when you do these 3 things
Secret #3 Creating Group ready offerings is the key to success
Secret #4 Pricing Secrets the tour operators want you to know
Secret #5 Not all tour operators are the same. Who should you target?
And at only $147, you can easily make your money back by getting just one more group this year. Think you can do it? I know you can!
See you inside the course!
Group Tours are a great market to pursue. With limited funds and strategic actions, you can bring in visitors that will spend money on admission, retail and more.
And by developing great working relationships with tour operators, repeat visitation is all but guaranteed. That is why I think the group tour market – both domestic and international- is important to every destination.
Each module builds on the information from the module before, so you have to complete one module to access the next one.
If you can check your email and access the internet, you have all the skills you need to use this software!
Welcome , to the first "Secret" of getting more group tours.
Let's break down what you need to be successful in the group tour market.
One of the keys to success in the group tour market is to understand what a tour operator needs in order to add you into a tour. In this module you will learn what they need and how to provide it.
It's time to price your product. Do you know all these secrets? DMO's - with the information you learn in this module, you will be better able to help your partners figure out their pricing questions.
In this module I will share some information on different types of customers and tour operators. Which are the best fit for what your destination offers?
The lessons in this course are timeless and apply at any time. But this video will give you tools to think about as we begin to see signs of the Group Tour market beginning to make a comeback.